Facebook 360 Photos

If you use your phone to check your Facebook feed, you may have noticed photos that strangely start to move as you moved your hand. Are you wondering what it is?  It is the new Facebook 360 Photos.

Photos can be taken using your phone’s panorama function, and you can turn them into a 360 photo.  Creating and uploading a 360 photo is extremely easy to do, and we are going to talk about that and more today.

What are Facebook 360 Photos? 

They are not like a normal photo. The Facebook 360 Photos lets you create a three-dimension view of the environment around you.

See the Differences

Here is a normal picture of the Thomas & Mack Center at UNLV (as seen on the Wikipedia page) as you can see you do not have that same pop effect on the lettering on the building.  If you were viewing the photo on your phone, you would not be able to do the 360-degree scan of the environment of the location.


Here is a picture of the Thomas & Mack Center at UNLV compliments of KSNV News 3.  On the Facebook page you can drag a full 360 degrees to see everything. You can also pan in and out as desired to see more or fewer details of the picture.Facebook 360 Photos

How To Post 360 Photos on Facebook?

It is easy, here is what you need to do:

  • You just open your Facebook app and share your photo just like you share any other photo.
  • Tap on the status tool from the top of your Newsfeed or Timeline,
  • Select photo/video.
  • Select the photograph that you want to post, and tap Post.
  • After uploading your photo, you then use the mobile app to look around by simply moving your phone or dragging your finger.
  • If you would like to view the photo in full screen, just tap on the photo

How To Use 360 Photos on Facebook for Your Business?

Selling Products:

Whether you have a brick and mortar store or an online store, use 360 photos to showcase your best products and those in most demand.

Show the View for Seats at Your Venues:

If you have sporting events, concerts, plays, and more 360 photos are a great way to give fans and attendees perspective of seats before they make a purchase.

Live Events:

Support your live events by using photos of real-time experiences. These 360 photos give fans a new way to experience your events, even when they cannot attend.

Encourage Your Fans to Share Their 360 Photos:

Think you do not have enough 360 photos to share, invite your followers to share their photos. You can even create a hashtag for them to use when they post their photos.

I bet you can think of more ways to use 360 Photos on Facebook to build relationships on your Facebook page, just use your imagination!

In Conclusion

We have briefly talked about what exactly are Facebook 360 Photos, how they are different from a normal photo, how to post them, and how to use them for your business. I think that you will find the use of Facebook 360 photos useful for building relationships in your business.  Please leave a comment about how your are or are planning to use Facebook 360 Photos in your business, I would love to hear your ideas.

For more information on Facebook 360 Photos check out Facebook’s page on the topic by clicking here: https://www.facebook.com/help/529997907206001

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