The last time we talked about why having an email list is important. Today we are going to talk about how to grow your email list. In 2014 a Digital Marketing Strategy Survey conducted by Ascend2 and Research Partners, determined that Email is the most effective while being the least difficult way of digital marketing. Email marketing has one of the highest returns on investments of any form of marketing. It is also a top-rated way for not only retaining customers but nurturing leads into customers.
As we have said, email marketing is effective and affordable. However, there is one critical element to be a success, and that is subscribers. There are many ways to attract subscribers. Today we are going to talk about just a few of those ways. This list is designed specifically for small businesses. As well, it is designed for you to add subscribers to your list quickly. This is what is called a “call to action” that will entice subscribers to sign up fast.
- Incentive to sign up
If you want people to sign up for your list, you are going to have to offer an incentive to do so. The incentive will have to be worth enough value so that people will want to give you their name and email address. Make sure that it is something that is relevant to your business and what you have to offer. You should know your potential clients/customers well enough to know what they will find valuable. You may have to test a few opt-ins before you find the one that works the best. Don’t hesitate to do this. Here are just a few examples of offers that you may want to consider
- A PDF version of your article
- A checklist
- An instructional video
- A template
- A list of tools or resources
- An infographic
- Discount for first purchase of product or service
- Embed the opt-in form
Embedded your opt-in form wherever you are asking people to sign-up. Doing this instead of asking people to click through to another page can often double your opt-in rate. Directions to do this are easy to find either with your service provider or elsewhere on the Internet. You also can always hire a Virtual Assistant to assist you with getting your mailing list set-up and ready to go.
- Add an opt-in box in the footer of every page of your site.
Adding an opt-in box to the footer area of your site will typically increase a site’s opt-in rate by 20 to 30-percent. It is worth testing on your page to see how it works. You have nothing to lose.
- Install a pop-up or slider, also known as a light box
I know many people think that pop-ups or sliders are annoying. However, they do not have to be. There are two proven ways to make sliders and pop-ups significantly less annoying, but leaving them still effective.
- Set the slider or pop-up only to be shown to each visitor once per week. This will ensure that visitors will not see them every time they visit your site.
- Set the slider or pop-up to show only after the visitor has been on your site for about one or two minutes.
The use of a slider is often more appealing than a pop-up because instead of popping up, it does not appear until after someone has scrolled down the page a bit. When the slider appears, it is located at the bottom right-hand corner. Still in view, but it does not force the user to click on it, or move it out of the way.
- Use text to join
In case you have not noticed people are hardly ever without their phones. So, why not take advantage of it and leverage this love of their phones and texting to build you email list. This feature is called “Text to Join.” Many of the email service providers offer text to join service for free. So, if this is a service you want, make sure the email provider you choose offers it.
If you choose a provider that does not offer this service, you also have the option of a standalone service for texting to join. JoinByText.com, Trumpia, and CallLoop are just three of the services available for you to check out. The approximate cost for this service is $20 for up to 500 new subscribers monthly.
If you do live seminars or conferences, this is a great way to get people to sign up by holding up your phone or tablet like below:
- Think Outside of the Box – Put it on anything that you print (if appropriate)
Remember to keep building your email list on your mind. Add it to your printed materials whenever appropriate. Some of these items may include:
- Business Cards
- Direct Mail Pieces
- Packing Slips and Receipts
- Bumper Stickers/Refrigerator Magnets
- Napkins (Look how Southwest Airlines does it)
All of these are effective ways for getting people to sign up for your email list. However, these certainly aren’t all of the ways. There are many more, be creative, and think outside of the box. You can always use a variety of these at one time.
If you would like to read the first post in this series, Why Every Small Business Should Work on Growing Their Email List Every Single Day just click here: http://mafsb.com/every-small-business-work-growing-email-list-every-single-day/
Please share your comments on what has worked for growing your email list!