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Facebook, Tracking Your Customers in a Whole New Way

Facebook, tracking your customers in a whole new way.  Facebook has introduced a way that you can measure just how effective your Facebook ads are at increasing foot traffic into your retail location, as well as tracking offline sales. They are also making it easier for your customers to find the businesses that are closet to them. These measurement tools are just the next step in Facebook’s plan to connect online with offline. In 2015, Facebook added new tools to…

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Facebook Changed News Feed to Favor Friends and Family

Have you heard, Facebook changed News Feed to favor friends and family over publishers? This announcement marks the second time in recent years that Facebook has stated publicly they titled the feed to favor posts from people you know. In April of 2015, Facebook announced it was re calibrating the feed which would likely reduce the reach of publishers. Many publishers reported seeing a decline in the reach of the articles they posted. However, at that time Facebook began heavily…

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Instagram’s New Way of Ordering Posts

Have you heard about Instagram’s New Way of Ordering Posts that you see in your feed?  Before you get upset, read on, it may be a good change!  They are doing this so you see the posts and videos that you care about most. You may wonder why are they making this change?  As Instagram grows you may be surprised to know that users miss an average of 70-percent of what is on their feed. Missing that much content coming…

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