Today we are going to talk about why every small every small business should work on growing their email list every single day, and why being active on social media is not enough.
Why Social Media Alone Is Not Enough
Whether you are in the start-up stage of your business and just beginning to build your social media platforms, or you are a seasoned professional with a large highly engaged following, you have no ownership of those contacts. There are many things that can happen to your account, whether the Social Media platform shuts your account down, your account is hacked, or even something like MySpace where people just no longer have an interest in the platform. If you are relying only on Social Media to communicate with your clients and customers any one of those situations could bring your business to a screeching halt.
With an email list, you do not have to worry about that because a third party does not own your list. You are the owner of the list, and you can communicate with your audience on your terms with the message that you want, not a message that fits into the terms of a particular Social Media platform. You can communicate on your schedule, building you list as large as you choose.
What You Need to Get Started Building Your Email List
You will be excited to know, that building an email list is much easier than you may think. You only need three things to start building your email list. They are:
- A website or blog
- An email marking service
- High converting opt-in form
These are fairly easy to set-up. Many email marketing services offer a free trial period so you can try out the program and see if it is the right service for you.
You will not need to know how to code or be a techie to get everything set up and ready to go. Many of the services will help you with the opt-in form if you are not familiar by offering tutorials.
You will find many chooses when looking for an email provider. Ask colleagues in your industry for recommendations, and research for yourself to find which one will work the best for you. You do not need the most expensive service with all the bells and whistles when you are first starting. However, it is important to use a professional service. It is never recommended to send email from your personal email account.
The benefit of professional email marketing services are:
- You can send private mass emails to your subscribers.
- You can see subscriber activity and group your subscribers based on actions they take.
- You can run A/B split tests to see which email subject line, content, and offers work best with your subscribers.
- Reporting tools allow you to see which country you have the most subscribers. If you choose, you can adjust your time zone preferences, and send emails at the appropriate time.
- You have control over the content that you send, and how often you send emails to subscribers.
- You can see the email addresses of all your subscribers.
Today we talked about why you need to be building an email list. Next week we will be talking about the very important HOW to build your email list. So, make sure you check back next week to learn how to build your email list. Until then, have a great week!