Since April, Facebook has announced a series of changes to both Facebook and Instagram. Some of the most significant changes focus on Facebook Groups and interactions among members. The changes stem from complaints about fake news and misinformation disseminated to Facebook users through Groups and other interactions on the platform. One of the ways Facebook…
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New Features for Facebook Groups
Facebook Groups are a powerful way for small businesses to interact with a red-hot group of highly interested potential customers. If you have a Facebook Group or are considering starting one, you’ll want to take note of several new features Facebook is rolling out this year. New Formatting Tools Active Groups mean engaged potential customers.…
Getting Started with Facebook Groups
While Facebook Business Pages are critical for attracting and engaging new potential customers, Groups are a powerful way to serve that warm audience of potential customers. This warm audience includes people who have already expressed an interest in your products or services buy purchasing, subscribing to your email list or being active on your Business…
Ch – ch – Changes are Coming to Facebook and Instagram
Ready or not, here they come: more changes to Facebook and Instagram, that is! Change can be hard, overwhelming and frustrating. But as a business owner, you can re-envision change as new opportunity to grow, learn and adapt to gain the advantage over your competitors. Adaptability isn’t embraced by everyone. That’s why those who are…
How to Create Compelling Offers that Actually Drive Sales
Compelling promotions and special offers truly are a small business owner’s best friend. Whether you want to attract new customers or drive more sales from your existing customer base, a well-planned promotion is a great way to infuse your business with extra cash. Consumer data tells us that customers are actively looking for great deals…
Instagram Checkout Coming Soon!
Look out, Amazon and brick-and-mortar shopping malls! Instagram is gunnin’ for ya–and hot on your heels! A few weeks ago, Instagram announced plans to expand its product-tagging features to let retailers sell their products on the platform. In 2018, Instagram rolled out features that made it possible for users to “shop” posts in their feed.…